Apr 1, 2011 by

Lululemon athletica embodies my fitness philosophy.  An athletic clothing brand, it isn’t just about the clothing, no, it is about the inside of the clothing.  Just like our bodies, what we do to them isn’t just about health and looks, it is about our identity, about what is on the inside.



Today as I bumbled my way around Short Pump Town Center in Richmond, Virginia, I came across a large under-construction zone.  I unexpectedly came across a giant, bright red wall covered in Lululemon inspiration that made me skip.  The “Lululemon – Coming Soon” sign that was plastered on the side of the zone inspired me into doing a little hop.



Lulu couldn’t be any more on point with the following mantras, and since I can’t say them any better, I won’t:

Stress is related to 99% of all illness.

That which matters the most should never give way to that which matters the least.

Do one thing a day that scares you.

Breathe and appreciate the moment.

Successful people replace the words “wish”, “should” and “try” with “I WILL”.




Life is full of setbacks. Success is determined by how you handle setbacks.

Friends are more important than money.

Your outlook on life is a direct reflection of how much you like yourself.

What we do to the Earth we do to ourselves.

The world is changing at such a rapid rate that waiting to implement changes will leave you two steps behind. DO IT NOW, DO IT NOW, DO IT NOW!

Choose a positive thought.




As Lululemon athletica “creates components for people to live longer, healthier and more fun lives,” I encourage you to create the the same for yourself.  Create yourself a longer, healthier and more fun life.  It starts with a choice and a positive attitude.   Eliminate stress, choose to see past it, and emulate Lulu’s words.   As for me, I will be waiting for the Lululemon store to open in Richmond and will be crossing all my fingers and toes that there will be a grand opening sale!


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